This holiday season, you have a choice: you can skip the consumerism altogether, or you can support small, Black-owned businesses creating beautiful, unique, and thoughtful products. These shops aren’t just good for the planet —they’re great for your wallet too.
It’s super easy (almost too easy) to default to Amazon, but supporting local makers and small business owners is what community is all about. This year, make it count. Be a part of something bigger.
We’ve rounded up our favorite Black-owned markets, shops, and fashion houses for you to explore. Whether you visit in person or shop online, you’ll discover incredible products with purpose and style. Let’s make this holiday season one of impact and connection.
Reparations Club
Books are always a win for holiday gifting, and Reparations Club is the perfect spot to find them. This Black-owned, woman-owned concept bookshop and creative space in Los Angeles is curated by Blackness and built for community.
Step inside, and you’ll feel like you’re in the living room of “a very cool friend”—a vibe that owner Jazzi McGilbert, an L.A. native, has perfected since opening the space in 2019.
From thought-provoking books to unique gifts, Reparations Club is more than a bookstore—it’s a cultural hub. Whether you shop online or visit in person, this is one Black-owned business you don’t want to miss this Black Friday.
Sincerely Tommy
With a Bedstuy shop that has housed many Womanly launch parties, concept shop Sincerely, Tommy is redefining minimalist chic. Founded by Bedstuy native Kai Avent-deLeon, this Black-owned boutique focuses on emerging womenswear and lifestyle brands, alongside its own in-house line. Whether you’re shopping for bold fashion pieces or curated home goods, Sincerely, Tommy is where style meets culture and innovation. If you can’t visit in person, their online shop delivers the same fresh energy straight to your door.
Marché Rue Dix
If you’re in Brooklyn, a visit to Marché Rue Dix in Crown Heights is non-negotiable. Nestled next to their acclaimed French-Senegalese restaurant, Café Rue Dix, this Black-owned concept store is a feast for the senses—and your wardrobe.
Step inside and you’ll be captivated by chic checkered floors, curated displays featuring globally celebrated designers, and the warm, transportive scent of traditional Senegalese incense (thiouraye). From clothing inspired by Dakar’s vibrant fashion to unique home goods, every item tells a story.
While you can shop online, nothing beats the experience of visiting in person. At Marché Rue Dix, you’ll feel connected, comforted, and inspired. This Black Friday, skip the crowds and shop with meaning.
BLK + GRN
Looking for skin care gifts that are clean, Black-owned, and good for the environment? Say hello to BLK + GRN, where their mantra is as powerful as their mission: “I like my products how I like my people—non-toxic.”
Founded to challenge the status quo, this all-natural hub exclusively features products by Black artisans who are redefining clean beauty and wellness. From skincare to personal care, every item is made with care, free from harmful ingredients, and rooted in community.
YOWIE
Looking for unique, design-forward gifts? YOWIE is your online destination for carefully curated products from independent labels, artists, and emerging designers. Founded by Shannon Maldonado, this Black-owned shop blends creativity and community, offering everything from home goods to exclusive publications (like Womanly hehe).
Whether you’re shopping for standout pieces or supporting innovative creators, their online shop and cute Philly boutique has something for everyone.
GOODEE
If you love shopping online and value sustainability, GOODEE should be your go-to. Founded in 2017 by twin brothers Byron and Dexter Peart—creators of the iconic WANT Les Essentiels—GOODEE is a curated marketplace championing artisans and brands that make a positive social and environmental impact.
From timeless homewares to lifestyle essentials, GOODEE is all about blending good design with good purpose. Each product on their platform tells a story and supports responsible craftsmanship, making it easy to shop beautifully while making a difference.
Shop GOODEE for stunning, impactful finds that support community, sustainability, and meaningful change.
